JUICY COUTURE
CLIENT
Juicy Couture x Owala
ROLE
Creative Lead
AGENCY
Spec Work
SOCIAL CAMPAIGN
For Juicy Couture’s 30th anniversary, I refreshed their social media presence by infusing it with playful, Y2K-inspired flair. Using pre-existing assets from their page, I applied photo manipulation to elevate the visuals making them feel vibrant, summery, and nostalgic of the early 2000s. To push the concept further, I even created a mock-up of a potential collaboration with Owala, showcasing how the brand could expand its reach in a fresh, relevant way.
INSTAGRAM BEFORE AND AFTER
I refreshed their Instagram to capture that energy while modernizing the visual experience. The feed now elevates the brand’s glamorous clothing designs through enhanced visuals, addressing a gap in their previous social presence and engaging a new generation. By embracing vibrant colors, playful imagery, and individuality, the refreshed Instagram resonates with Gen Z’s love for fun, creativity, and self-expression.
SOCIAL POSTS
MOODBOARD
This moodboard I crafted sets the tone and aesthetic for the campaign, capturing the essence of a nostalgic 2000’s It Girl while still feeling fresh and modern. I incorporated effects, flares, and layered textures to elevate the visuals and make the social content more dynamic and eye-catching. The challenge was striking the right balance: evoking Y2K nostalgia without it feeling outdated, while keeping it relevant and appealing to a modern Gen Z audience.