Unsung Hero
CLIENT
Lionsgate
ROLE
Creative Lead
Digital Designer
Motion Designer
AGENCY
BOND
SOCIAL CAMPAIGN
Unsung Hero is a heart-warming film about the Smallbone family. We created a styleguide and the look and feel for the campaign. I had the opportunity to be the creative lead and lead the design team, collaborate with AV editors, copywriters and strategy.
STYLEGUIDE
BRIEF
This style is inspired by the key art. The designs lean towards a more saturated color palette that gives a warm feel. Keeping the typography clean with a serif font, we will utilize a glow effect to emphasize certain quotes/words. The photos are treated with a slight gaussian glow, a touch of grain and light flares to give it a 90’s aesthetic.
MAIN FONT - Bondoni 72
SECONDARY FONT - La Belle Aurore
COLOR PALETTE
TEAM
Brad Burris | Creative Director
Ariel Roth | Associate Creative Director
Iris Sun | Digital Designer
Gabriela Alavarado | Senior Digital Designer
Christian Medrano | Digital Designer
Nolan Ford | AV Editor
Juliet Brooks | Copywriter
Trokon Johnson | Project Coordinator
Ty Budde | Vp Accounts
Jessica Lee | Account Director
Arianna Norvelle | Associate Account Manager
Taylor Sedensky | Director of Project Management
Emily Smith | Associate Creative Resource Manager